BLOOM ARCHITECTURE

In 2018 Derek Bloom Architecture undertook a major expansion, from a single person firm to a design team that encompassed many different fields. This facilitated a rebranding that overhauled the company’s name, logo, and website. The new style emulates the firm’s design philosophies of geometric modernity, as well as caters to their high-end, residential clientele.

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The new name was simplified to Bloom Architecture, and its logo was created using geometry such as squares, perfect circles, and triangles with sharp corners, emblematic of their architectural process. The website is designed in a sleek and simplistic manner, with as little scrolling needing as possible to emphasize the powerful imagery. The identity of the firm is held to two colors – a dark gray for the logo and text which holds a softer contrast with the white background, and an accentual turquoise which brings an elegant, upscale identity to the firm.